Doggerland was a stretch of land between Scotland and Denmark 8000 years ago which is now the North Sea. An underwater resort is opening and needed a brand and visual language.


I drew inspiration from the carved arrow heads used by the Mesolithic people that lived on Doggerland many millennia ago.


I then had to create the brand guidelines so that if any other designer had to create material for the brand it would be cohesive.

Brand Guidlines